When you push the Itsme button, your Itsme-mobile contacts any nearby Itsme-thing and tells it: "It's me, David.  Please perform your service for me."  The smart device confirms your identity, then asks its owner's website if you have a right to its service, and if so does it for you.   Its service may be anything:  unlocking your front door, getting money at an ATM,  opening and starting a rental car,  charging a purchase,  telling a medical technician the exact lab reports you need,  getting you through security and onto your plane at the airport.

Itsme's usefulness becomes more apparent when you want access to something that isn't your own: a rental car, hotel room, your mother's medical history or Visa account.  Your Itsme-mobile becomes a virtual key to it the moment its owner makes a notation in her Itsme-website.  Never again do physical keys, cards, or documents have to be passed person-to-person, a huge convenience for both you and the permission-giver. 

To see what Itsme can do for you, click on the pictures below: