Suppose everyone's mobile phone was also a tiny super-remote that would control not just their TV, but every thing in their lives. It would replace all their keys, remotes, credit cards, ids, badges, tickets, passes, reservations, and important documents.  They would use it to identify themselves as needed in order to:  enter places, operate vehicles, appliances and equipment, buy and sell, and pass important information, i.e. to facilitate all the business of their life.   

Welcome to the Itsme world, where Itsme-things are smart; everyone carries an Itsme-mobile to tell Itsme-things who they are and what they want; and everyone has an Itsme-website, where they keep their records and documents, and where they set permissions for each other.

Yes, Itsme is a super-remote for every thing, but most important, it's a personal identifier which establishes a previously impossible level of confidence and trust in human transactions.  This is the single most important element in opening up a whole new world of conveniences and services.